Car buyers are spoiled for choice
Which brand should it be? What color should the model be? New or used? Cash or car loan? The Diligent study again identified the trends in car buying.
Car dealers are currently having a hard time, in the European crisis countries few people are interested in a new or used vehicle. In Germany, too, the Federal Motor Transport Authority is reporting falling registration numbers.
Accordingly, 1.7 million new cars were registered in the first half of 2013 – a decrease of 8.1 percent compared to the same period last year. 3.6 million vehicles changed hands, bringing the used car market up 2.4 percent year-on-year. 840,000 of these vehicles were financed, as the banking association now reports. This enabled 0.2 percent more cars to be granted a car loan than in the previous year.
here was an increase of 3.8 percent among used vehicles. Financing for other vehicle classes, on the other hand, was not very popular, with loans to trucks and motorcycles falling by 14.7 percent.
In total, banks lent a volume of 56.4 billion USD to private individuals and companies in the first half of 2013, an increase of 4.4 percent. Car dealers used 27 billion to buy demonstration vehicles. 14.7 billion USD were awarded to private customers.
Aral trend study: Interest in used cars is increasing
For the tenth time in a row, the petrol station market leader Aral carried out its study “Trends in car buying”. A total of 1,158 drivers were asked about their ideas about buying a car. The focus of the survey was on buying interest, the preferred payment method, favorite manufacturers, but also new mobility concepts such as car sharing.
According to this, 26 percent of those surveyed who already own a vehicle want to buy another car over the next year and a half – new or used. Women are more interested in a new car, and their interest in buying increased from 23 to 26 percent in the previous year. In return, it fell from 28 to 26 percent for men.
It is also interesting that more and more Germans are enjoying the used. While six percent wanted to buy a used vehicle in the previous year, it was eight percent this year. However, the trends in payment changed particularly strongly.
One thing is clear: the car loan is becoming increasingly important. For comparison: In 2005 only every eighth vehicle purchase was made possible with financing, in 2013 every second car was paid for with a loan. The share of financing is already 56 percent, cash is less important when buying a car. Currently only a third of those surveyed want to pay in cash, compared to two thirds in 2005.
The Germans have remained loyal to their favorite brand. Since the beginning of the trend study, it has been VW, followed by Ford in second place among the most popular car brands, followed by Ford. However, acceptance for electric cars remains low.